Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing by Roger Dooley

Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing Roger Dooley ebook
Publisher: Wiley, John & Sons, Incorporated
Page: 286
ISBN: 9781118113363
Format: pdf

En marketing estratégico, e-business e innovación; Neil Rackham, autor del clásico libro "SPIN selling", y Roger Dooley, autor de "Brainfluence: 100 ways to persuade and convince consumers with neuromarketing". Dooley, Roger “Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing” (Wiley, 2011). Many pieces of marketing rely on quoting percentages in order to persuade people to their point of view. The Branded Mind: What Neuroscience Really Tells Us about the Puzzle of the Brain and the Brand, Erik Du Plessis. According to leading neuroscientists, 95 percent of all thoughts, emotions, and learning occur before we are ever aware of it. Brainfluence” explica cómo llevar a la práctica las investigaciones sobre neurociencia y comportamientos para comprender los patrones de toma de decisiones. Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, Roger Dooley. Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing by Roger Dooley. Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, Roger Dooley, Wiley; 1st edition, 2011.